Originally published March 31, 2025
Growing Produce

Sometimes, opportunity knocks — or, in this case, calls. When Lodi-based cherry and wine grape grower Joe Cataldo ignored a few sales calls in 2018, he had no idea he was turning down a solution that would soon become a staple on his operation. A chance encounter at a local restaurant turned into a game-changing partnership with Cultiva and a breakthrough in managing rain damage, sunburn and heat stress across his orchards and vineyards.

Keep reading to learn how Parka helped Cataldo bounce back from devastating losses and boost performance across his operation — and why he’s now all-in on its benefits postharvest and beyond.